Matt Laffan
CrossFit Coach, Juniors & Teens Coach at CrossFit Thurrock

Matt brings a wealth of life experience, discipline, and a genuine passion for helping people improve themselves through fitness. Having served in the military before becoming a Metropolitan Police Officer, Matt understands the importance of teamwork, resilience and having the right mindset when it comes to achieving goals. He brings these values into every coaching session, helping members develop confidence, consistency and belief in what they are capable of. As a coach at CrossFit Thurrock, Matt works with adults, as well as supporting our Junior and Teens programmes, helping younger members build strong foundations in movement, confidence and teamwork. Fitness is also a big part of family life for Matt. His daughters are part of our coaching team as assistant coaches for our toddler classes, making CrossFit Thurrock a place that is truly close to his heart. He understands the positive impact that sport and exercise can have on young people, not just physically but also in building confidence, discipline and self-belief. Matt’s coaching style is built around encouragement, accountability and helping people become better versions of themselves. Whether he’s coaching a beginner taking their first steps into fitness, helping a teenager develop new skills, or supporting an experienced athlete looking for their next challenge, he brings the same level of care and commitment.

For Matt, the most rewarding part of coaching is seeing people overcome challenges, achieve things they didn’t think were possible, and realise that progress comes from showing up and putting in the work. Coach Matt’s goal: To help people of all ages build confidence, develop resilience and discover what they are truly capable of.